Back up Idea: Cookery Magazine
Content: Food, foodie film reviews, travel diaries
Online magazine creators:
- https://www.flipsnack.com/digital-magazine/?fs_tags=AW,S_UK,Magazine&gclid=CjwKEAjwgtTJBRDRmd6ZtLrGyxwSJAA7Fy-hkDtMIZTUZstiyVM4AIqprtS3qqxv0lP60bKyYs4zjxoCiSjw_wcB
- https://www.instantmagazine.com/product/digitize-your-corporate-magazine?t=kwd-296275513606&c=820606971&ag=42044696397&ad=193826822394&kw=create%20e%20magazine&mt=e&dv=c&l=9046172&gclid=CjwKEAjwgtTJBRDRmd6ZtLrGyxwSJAA7Fy-hENm06xCe_30ywBX93748bkWDcs9uP8RwfBqDwBPabBoCSwrw_wcB
- https://madmagz.com/
- https://www.joomag.com/en
*Start building content by taking pictures of food abroad alongside blogging
Filter professional traveller quotes (outline usage)
Contact chefs, food bloggers tc. To be a part of magazine
Action plan (summary)
- Cont all FMP planning
- Lockdown locations (rough research)
- Utilise contacts
- Upload all notes (written) as photographs plus be sure to date all work etc.
Distribution
- Android/IOS platforms
- Mobile/tablet viewing
- University faculties (print based)
- Local printer facilities (high quality-RGB)
- Proof reader (enlist)- think about involving english students etc.-involve fee??
Fundraising
- Set aside £35 a month (from september to December?)
- Henna stall (in the hub)= £3.50 per design (includes aftercare pack?) and free goodies
- Involve peers (to group fundraising activities)- i.e film nights and dance classes etc
- Food stalls (bake sales?)
- Prepare sandwiches (ham and cheese, pbj, egg and watercress)- sell sandwiches for £2.50 or half sandwich for £1.25-possibly cut in triangles??
Other
- Be sure to work off all your strengths
- Learn from your setbacks and even weaknesses
- Assess your performance along the way
- Make sure to date all your work
Mock up cookery magazine (plan)
- Cover image (to be completed on ‘Canva’)
- Elements (live vloggs, travel diaries, favourite recipes, ‘uni-sized’, collaborations with other faculties (i.e nutrition students)
- Particular themes each week
- Cooking and cocktails, Cooking and late evenings, Cooking and restaurants (inspired by) etc.
Be sure to keep a consistent theme in order to carry all along in a very focused way.
Further, use own photographs/use royalty free images (but credit where required)
- Think of how you will carry idea (so that all amasses to a year’s work of worth)
- If feasible maybe think about creating online version of magazine (where links can be embedded in-leading to websites, vloggs, sister channels (of peers) etc.
Further bring out different sketches (mock ups) of design covers on Canva
Possibly bring together own photos to make up cover as a collage (plus bring in a new theme each week alongside main one, of food!).
- Credit each involvement within magazine (imp)
- Go over copyright laws for magazines and think about copywriters plus grammar checkers etc.
Contents Page
- Introduction (aim of magazine and author notes)
- Food Diaries (abroad-use own pictures, plus quotes from people etc?)
- Interviews (with food nutritionists)
- Quick recipes (student corner)
- Students comments on food (what’s cooking?) I like…. (can replicate ____at home for next to nothing).
- Facts and figures (small section). Top ingredients (Ashish’s pantry)
Get in touch with influential figures i.e Jamie Oliver
Departments (to scout all)
- Editors
- Graphics
- Copywriters
- Other
See full credits list for any top magazine (food related?)
Magazine clip out collations
- Content
- Colour palettes
- Interviews etc
- Image sizes
- Borders
Action plan (summary)
- Cont all FMP planning
- Lockdown locations (rough research)
- Utilise contacts
Audience feedback (poll)
- Set up all ‘survey monkey’ asap
- Create professional collation of all responses etc plus professional email for the magazine.
- Think about ways to interact with your desired audience through the magazine
Possible questions (have a mix of open and closed questions):
- How often do you read lifestyle magazines
- How often do you cook
- Are you consistent with your eating habits through university?
- What you be interested in a student lifestyle magazine focusing on all things food, to act as an essential companion for you throughout your university life. Whether that be in your final year or in your first.
- Would you be more inclined to read a lifestyle magazine which may offer free freebies etc.
*Think about including deadline for questionnaire and also further aims of project.
(what about involving other faculties through a joint collaboration. This will also involve you researching the do’s and don’ts of creating a cookery magazine plus top tips (involving a full roles list of who to credit as well).
Content(s) Ideas
*explained in more detail
Food diaries (travelling-include all the places you have been too)
Food hacks (breakdown popular recipes, and include eye popping graphics)
Top food tips (myths and tips and tricks): Be bold with this section. Offer advice and include ingredient breakdowns and even origins. Further including tips of garlic peeling, cutting peppers, dealing with onion eyes etc.
Weekly competitions:
Personalised aprons etc (remember to involve sufficient fundraising)
What about involving other faculties through a joint collaboration. This will also involve you researching the do’s and don’ts of creating a cookery magazine plus top tips (involving a full roles list of who to credit as well).
Food diaries (travelling-include all the places you have been too)
Food hacks (breakdown popular recipes, and include eye popping graphics)
Top food tips (myths and tips and tricks): Be bold with this section. Offer advice and include ingredient breakdowns and even origins. Further including tips of garlic peeling, cutting peppers, dealing with onion eyes etc.
Weekly competitions:
Personalised aprons etc (remember to involve sufficient fundraising)
Maybe include a ‘free shopping trip (to the market) with expert advice.
Credits section
Involve QR codes and possibly other interactive codes to engage with your readers. Whether that’s learning more about a particular ingredient or the origins of a particular recipe.
Sitting down with.. (a short feature section involving exclusive interviews, responses, conversations and much more).
Note: Research important figures within the culinary industry (i.e Jamie Oliver). Think of ways to interact with them to how you could approach them to feature in your magazine. I’d recommend starting small with food bloggers/equivalent to practise on. In order to do this remember to create a LOGLINE for magazine, AIMS for the magazine and FUTURE PURSUITS for the whole project as a whole.
Gallery section
- Deconstructed recipe photos
- Meet the chef
- Food stories (journey)-healthy mind, happy body, content tummy column
Foodie films & tv shows (review section)
- Top reviews
- Own rating system
- Spot the dish (Ash size it-micro-budgeted- contained flavour, easy spending)
(e.g Ratatouille from the 2007 animated hit Ratatouille
Instagram & snapchat mediums
- Cooking size (instagram stories)
Think about how to spread instagram handle in order to gain more followers etc.
*Making your favourite recipes more affordable by ‘uni-sizing’ them! Who said eating great on a budget was (is) hard?”
- Quick boomerangs or mini videos
- Live tiles (releasing one piece of the picture on a daily basis, in order to reveal full image at the end of the week.
- Suggestions and tips, released on the side line through snapchat (create separate account). Possibly invest in facebook stories as they have just come out with extra function (add on).
- Think about overall instagram image and layout +
- Gain additional support (media peers), after dummy run.
- Partnering wordpress site
- Create surveymonkey survey asap
- Cater to vegans (find recipes)
Create content for test audience (i.e close friends, in order to get honest opinion from them
Think about how you upload images and videos, set-up, font-styles etc (also think about longevity of project as well)
All: Keep both consistent over a weekly period, plus schedule in time-slots for all content, so that you can check distribution, compare stats and so forth.
Consider branding, logos etc plus gain access to youtube channel and finish title cards
Main Task (Interviews)
*Be as creative as possible and think outside the box
Further elements
Interactive website
Daily vloggs
Mail outs
Special diets (corner)
Logistics
- Copyright legislation
- Photo-use
- Research all ‘copyright’ areas regarding magazine making (plus include links for research and keep everything dated)
Magazine creating (top tips)
*use cite it right/ref me for harvard referencing cu)
- https://www.entrepreneur.com/article/160238
- http://www.stylist.co.uk/life/recipes/food-beautiful-food-styling-tips-from-the-experts
- http://www.wikihow.com/Start-Your-Own-Magazine
- http://www.shape.com/healthy-eating/cooking-ideas/15-healthy-cooking-tips-food-pros
- http://smallbusiness.chron.com/starting-small-print-magazine-15879.html
Logo Ideas
Top chef hat with gold lettered A
Top chef hat, with the outline consisting of your name
Or
Chefs hat and tool (#kitchen hacks)
Possibly even consider a more ‘universal logo’
Upload a ‘logo’ poll or a questionnaire to involve the public (students). Further picking the best logo for magazine through an online competition. However you can still include requirements (i.e your name) for the logo itself?
Print publication/online version
- Ease of use
- Preference
- Mail outs
- Draft up expenses in due course
- Market both versions
- Stock up on log numbers for each. Possibly include a ‘waiting list’ depending on magazines overall interest/
Further research
Magazine cut outs (+FMP folder documents)
Classic magazines plus layout structures (to seek inspiration from)
Magazine advice?
Logistics of magazine making plus particular specifications etc.