Contextual Research (Cont.)

3025MAPA Final Media Project: Research

Media (Articles, Journals etc.)

 

 

 

 

 

  • Curtin, D.W. and Heldke, L.M. eds., 1992. Cooking, eating, thinking: transformative philosophies of food(Vol. 704). Indiana University Press.

 

 

  • Fortun, M., 1982. Eating clean: food safety and the chemical harvest: selected readings.

 

 

 

  • McCartney, M., 2016. Margaret McCartney: Clean eating and the cult of healthism. BMJ354, p.i4095

 

 

 

  • Sussman, L., Chun, Claire Contributor, & Riegert, Keith Contributor. (2014). Green Smoothie Cleanse Detox, Lose Weight and Maximize Good Health with the World’s Most Powerful Superfoods. Berkeley: Ulysses Press.

 

Clean Eating (Primary Research)-Analysis of Results

3025MAPA Final Media Project: Research

Introduction (including the incorporation of primary research):

Eating clean is a lifestyle — not a diet. In fact, one of the most important factors when eating clean for optimal health and wellness is not the amount of calories, but rather, the level of food processing. Food processing is any deliberate change in a food that occurs before it’s available for us to eat.” (McDonald, RD, LD, 2017)

A survey conducted by Global Health (Nielsen Global Health And Wellness Report – January 2015) a few years ago details peoples perceptions of dieting and their specific outlook on all, attached below. The report reads:

Among those who are changing their diet to lose weight, nearly two thirds (65%) say they are cutting down on fats, a decline from 70% reported in Nielsen’s 2011 Global Health & Wellness Survey, and 62% are eating less chocolate and sugary sweets, a percentage that holds steady from 2011. Conversely, more than half of global respondents (57%) are expanding their diets with more natural, fresh foods, up from 55% reported three years ago. Eating smaller portions is the diet method of choice for four-in-10 global respondents (41%) and nearly as many are choosing to consume fewer processed foods (37%). A low-carbohydrate, high-fat diet has increased in popularity since 2011, rising seven percentage points to 25%. (Nielsen Global Health And Wellness Report 2015)

This shows that there is a certain diaspora regarding diet trends, which is still very active today.

Survey results + analysis

Results link (re-attached): https://drive.google.com/open?id=0BxvIYFz2vxgbUmhhdGM1djJHNTQ

Main Insights

Screen Shot 2017-11-15 at 12.03.01Screen Shot 2017-11-15 at 12.03.44Screen Shot 2017-10-15 at 21.53.19Screen Shot 2017-10-15 at 21.53.23

Viewing the following results helped me gain a better understanding of peoples perceptions regarding ‘Clean Eating’. Further discovering an overall consensus to my research question (which I was quite surprised about). This was because those that I had spoken to previously (i.e nutritionists) had expressed their main thoughts towards clean eating calling it a ‘fad diet’. However, upon looking at the results I can conclude that many (overall) felt that the diet was nutrient filled. With the rest of the main percentage citing the diet as a ‘fad’/’strongly recommending diet’.

Other results included many responses saying they would, in fact, recommend ‘Clean eating’ as a diet plan and are also not on any current diet ( the majority of consensus).

Overall the results were definitely insightful and very interesting to view. They further aided me in my own understanding of the plan itself. Further influenced by two professional interviews that I had conducted previously with 2 professionals (students) studying a food related degree.

Bringing in key takeaways from the results. I would say that 20 or so responses I gained from the survey in under a month not only aided my primary research material but also showed me that diets, in particular, are very important in society today (especially as a topic to discuss and dissect). This is not only due to social media pressure (as discussed in my research dossier) but also through the media at large and what we ourselves are seen to expose ourselves too. Thus its vitally important that we undergo sufficient research before starting on a diet or even weaning ourselves off (which is a topic discussed in my podcast too). To end, I would say that conducting the research the way in which I did definitely grounded my research material and aided my final food-related artefact clearly, concisely and above all informatively.

References

Denise H (mini interview on Rationale and overall collaborative​ project)+

3025MAPA Final Media Project: Research

Using artefact (discussed in dossier) to inform main fmp idea:

Touching on the incorporation of the “Clean eating” podcast. I would plan out the podcast element of my fmp in due course. Further drawing on the format of a mini interview-based) show on a weekly basis where Denise would discuss Ballet and take viewers through the history of it. Further differentiating between fact and fiction and breakdown pre-existing stereotypes through researched facts and statistics.

We further want to really draw on this notion of ballet ownership. Further looking into offering audience’s an interactive workshop or two too key insights/ballet audio tutorials (through a weekly podcast). In order to let them take in all the information and see for themselves the absence of various body types within the media and why this is. Other areas we are looking to go into include confidence and identity. These two themes will be incorporated into a mini-marketing campaign where we’ll encourage our audience (market research who they are) to list what they were told they couldn’t do (regarding ballet) and how they defied all odds etc further promoting change, and positive mindsets etc.

Mini-Interview (Taster) on Rationale and project outline (by Denise herself):

“The gap is in the professional context of ballet in terms of a consumer-driven professional context that’s where the gap is and although in a way our project may not make a vast difference to professional context but that gap trickles down affects my work and my teaching and I want to address that gap in the work that I do in terms of teaching, creating, an interactive website. Overall everything we have discussed thus far.” Denise H

“In terms of physical attributes within the body that you really need in a way to study it to a high level.. I have had professional training… My turn out from the hip is not up to standard. Had I have had more turn out things may have been different. Despite drawbacks (age of 15) I realised my body was lacking certain attributes and I was not going to make it professionally. But my own morals are that I can do it thus I carried on with my strong will.”- Denise H

Mini DH Presentation: Denise H Collaboration canva

Discussion continued (thoughts/research to look into):

  • Closed Ballet
  • Restricted perception
  • Hypodermic needle theory
  • Case study (image: Ballet body types)
  • Audience participation (Questioning and Reasoning)
  • Where does Ballet end and where does it begin?

 Why we want to do the project and what it accounts for?

Statement 

Screen Shot 2017-11-13 at 11.27.38.png

Project Interest

  • Key interest in dance
  • Key passion for audience participation in a particular dance form (Ballet)
  • Something particular to ballet (culturally) that makes people feel like they are certain requirements that have to be met in order to allow any access to their own body and minds for it. Before they have all these preconceptions and they feel downtrodden by all expectations, therefore, quit while they can etc. (this needs to change?)
  • Why do so many preconceptions exist surrounding ballet?
  • Does body type determine profession and the longevity of it?

  Pointers

  • Engage in all research links plus sources
  • Read around subject
  • Take on board all Sarah Whatley advice, aid etc.
  • Analyse all elements (they are looking for) via brief
  • Listen, watch and learn from a variety of sources (i.e podcast) as will help fuel idea generation.

BBC Horizon’s Clean Eating: The Dirty Truth (Short Analysis)

3025MAPA Final Media Project: Research

 

Upon researching ‘Clean Eating’ one piece of media which proved extremely beneficial for my understanding of the diet itself and contextual research for my artefact included BBC Two’s Horizon Documentary Special titled ‘Clean Eating: The Dirty Truth’. Which follows Biochemist Dr Giles discovering the truth behind a food phenomenon that has a lot of people talking. The documentary brings in Giles trying the diet himself, interviews with top influencers (mainly Ella Mills: who is a plant-based chef-entrepreneur who cooks under the brand ‘Deliciously Ella’.

My initial thoughts before watching the documentary were that it was going to focus on the history of clean eating and key terminology. However, after watching the documentary in more detail I realised that it was dissecting the diet plan for all it is further drawing on the notion of it being a fad diet or not (which feeds into my main research question).

Short Synopsis:

Dr Giles Yeo investigates the latest diet craze and social media sensation – clean eating. In a television first, Giles cooks with Ella Mills, the Instagram entrepreneur behind Deliciously Ella, one of the most popular brands associated with clean eating, and examines how far her plant-based cooking is based on science. Giles sifts through the claims of the Hemsley sisters, who advocate not just gluten-free but grain-free cooking, and Natasha Corrett, who popularises alkaline eating through her Honestly Healthy brand. [1]

Overall I found this film to be explorative, informative and extremely eye-opening. For anyone who’s considering dieting or even wondering what the implications may be this doc is definitely worth a watch. Other discoveries involve key players within this particular health lifestyle plant and the real truth behind key ingredients, health needs etc. Sadly, however, the film did touch on “the dirty truth” which is seemingly unpleasant and is it shocking. But definitely worth knowing about considering that may have been enthralled by this notion of eating clean but in actual fact how clean can you actually eat and is it it term that has been misused or even constructed in todays food day and age?

‘Overnight, Ella gave up meat, dairy, refined sugar,
‘gluten and processed foods.
‘Her story of how she changed her diet to change her health has proved
‘hugely influential.‘- Dr Giles Yeo [Horizon: Clean Eating – The Dirty Truth Transcript, learning on screen]
Ella Mills is Deliciously Ella.
She has nearly a million followers on lnstagram
and her debut cookbook was the fastest-selling ever in the UK.Dr Giles Yeo [Horizon: Clean Eating – The Dirty Truth Transcript, learning on screen]
My problem with the word clean is that it has become too complicated,
become too loaded. Clean now implies dirty, and that’s negative.
And we shouldn’t have that. And I think it is sad to me that clean has
been taken so far out of, I think, how it was originally meant to be used by people.
I haven’t used it, but as far as I understood it
when I first read the term, it meant natural.You know, kind of unprocessed.And now it doesn’t mean that at all. It means diet, it means fad.
Deliciously Ella [Horizon: Clean Eating – The Dirty Truth Transcript, learning on screen]

In conclusion, this particular documentary was raw, insightful, shocking and explorative at the same term. What was good about the programme itself was that it didn’t hold anything back. Instead, it involved informational heavy facts, stats and other pieces of data (that has been available to us through public domain). It’s also helped me to view this particular health plan (which many have conceived as a diet, to some reputing this term) from a new angle. An angle which looks at the vast benefits of focusing on what we put into our bodies without extreme compromise. Further stressing this notion of having a balanced and stable diet. One which involves fats saturates and other types of factors which are important in our diet. However, it’s important to understand that the best diet (which the programme touches on) includes one which is purely plant-based. Thus cutting down fatty acids, proteins and others factors which can actually increase our chances of gaining food-related problems at a much faster rate (with fewer opportunities to change our ways due to it being too late).

References

[1] Horizon: Clean Eating – The Dirty Truth, Clean Eating – The Dirty Truth, 00:30 30/01/2017, BBC2 Scotland, 60 mins. https://learningonscreen.ac.uk/ondemand/index.php/prog/0E4BF9A0 (Accessed 14 Nov 2017)

DH Latest Meeting/Podcast Session + (Leamington Spa Session)

3025MAPA Final Media Project: Research

Monday 6th of November 2017

Today I met with Denise in the podcast studio as we began to discuss one of our elements for our fmp idea. This particular element is a weekly podcast, where we’d focus on the history of ballet, filter in interviews and provide an audio tutorial for various ballet positions, routines and stances. Other areas include direct tips from Denise herself (as a Ballet professional), helpful advice and aid for those wanting to restart ballet, “beating the stigma” segment etc.

Overall, the session was very productive as we got a chance to really plan and implement a loose structure for the podcast element itself.

Rough plan (for this coming Saturday):

Add rough recordings here:

Note: Collate previous DH FMP notes and categorise all plus publish when ready etc.

  • Listen to Danai Meeting notes
  • Next session (Thurs)- See Library time (asap)
  • Always reflect each session and possibly record all.  Also, attach “key takeaways” to each post etc.
  • Further, think about the overall progress of the project and critique collaborative work with Denise along the way including accomplishments, plan of action, next steps etc.

Danai Meeting feedback (type up recording)

  • Good Idea
  • Good use of collab work
  • A lot of research needed (to be filtered)
  • A lot of scope
  • Has the makings to be a documentary based format
  • The interactive element is definitely USP alongside “gap in the market” for Ballet Interactive Documentaries (could not find any yet).
  • Listen to all notes plus visit interactive doc library now!!

Other: Edit mini prototype for DH project (promo side project DH)

  • View all old videos etc. (rehash-mini stig?)
  • Think about old notes and re-organise all (pink folder) plus.

Saturday (11th November 2017)

Today, I filmed Denise in a dance studio (Motion House) in Leamington Spa.  Before starting, I made sure to survey the space and think about health and safety, placing of equipment, natural/non-natural filming factors etc.

During filming, I captured Denise undergoing some ballet sequences and movements. Opting to film in black and white (slo-mo mode) using the GH5. Overall the camera was easy to use and very effective in capturing every minute detail.

For next time, I would think about going over my knowledge of lenses and the basics of camera fundamentals. In order for me to sue the camera to the best of my abilities as I hadn’t used the camera before (GH5 model) before this particular session. Thus by effectively managing my time more effectively and creating a full shooting plan would really aid me in fluidity (of filming), structure and meeting key objectives (for the session at large).

Denise feedback: Good use of set up time. filming, creative feedback and assistance on the direction (filming) etc.

Overall today’s session went very smoothly. Although there is certainly room for improvement and taking out a full review of various factors (that would be worth me checking on beforehand). For me, today’s session helped me and Denise put into motion our project piece by piece. Whilst also providing us with more ideas, angles and tips for next time. Making us really think on the spot and keep our desired target audience in mind as we begin work on our main project (going towards my FMP) on ballet, body types, movement, censorship and ownership etc. To conclude, I am very excited to see how this project unfolds, with apt aid from Denise herself (who is a great collaberator and friend, as we really understand each others respective crafts well and function well together on a creative level).

 

How do the practices of spoken word poetry affect audience engagement? 

3025MAPA Final Media Project: Research

 

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Source: Pixabay (Royalty Free Image)

 

To start with, spoken word poetry involves expression, voice, clarity and above all a deep interest for humanity and nourishment. Further prompting the individual to draw on their own personal experiences and link all up with current events, situations and milestones within their local/regional surroundings.

In short, Spoken Word poetry is a platform which many have used and are still using today to address important issues, topics, events but above all expressing individual freedom (of expression). It’s a medium which pieces together a story and directs it to a wide audience. This may involve live spoken word demonstrations, audio-based formats or even a live performance.

One complete definition of Spoken Word Poetry reads as the following:

It is an oral art that focuses on the aesthetics of word play and intonation and voice inflection. It is a ‘catchall’ which includes any kind of poetry recited aloud, including hip hop, jazz poetry, poetry slams, traditional poetry readings and can include comedy routines and ‘prose monologues’. [1]

Spoken word poetry has been extremely influential. Not only for today’s generation but also generations gone. One particular type of poetry (which is still being performed today) includes SLAM poetry.

According to powerpoetry.org

“Slam poetry is a spoken-word form of poetry that is largely influenced by the free verse, musical style of Beat poets like Jack Kerouac and Allen Ginsberg. It first took hold in the U.S. in the 1980’s, when open mic sessions started taking place at cafés in cities like New York, San Francisco, and Austin.” [2]

Drawing on my own experience with spoken word poetry, I would say that it’s definitely a platform that is truly unique and grounded in aiding individuals to speak their mind and express themselves through freedom of expression. For me, poetry is the eye to ones soul and is certainly a medium which is transcending and beautiful. Whether that be live spoken word poetry (in front of an audience) or audible spoken word poetry (which one may listen too through their headphones etc.)

Leading on from the brief background of spoken word poetry includes looking into those that have been key game changers within this particular field. Below are three influencers which have shaped generations (including myself) to really think, explore, express and harness their vocal power and prowess by working on change, diversity, difference and passion. These key influencers for me are titans, in how they write, perform, express themselves, spread the practices of spoken word poetry and are fuelled by passion, a love for humanity and civilisation (on the whole) respectively.

As for influencers, the following profiles (attached below) aided my understanding of spoken word poetry from the perspective of those performing it as a profession and their own respectives experiences and situatiosn feeding into their poem writing style and prose.

Patricia Smith: https://www.poets.org/poetsorg/poet/patricia-smith 

“In poems propelled by voice and verve, she moves through the urbanscapes of Chicago and Detroit—conjuring first love and Motown with equal fervor. Her poems simultaneously zip along the textured surface of these worlds and plunge to the soul-depths of the people who inhabit them.” [3]

Jill Scott: https://www.washingtonpost.com/archive/lifestyle/style/2000/12/24/jill-scotts-poetic-soul/bddcd7d2-7db3-48c1-a2d2-7689a293b427/?utm_term=.6b48d65167e5 [4]

During the creation of my artefact, I was deeply intrigued to see what the public thought about the practices of spoken poetry and emotion on the whole. Below are some highlights from the survey (discussing spoken word poetry) distributed (by myself) through facebook, twitter and some of my own connections (studying creative writing/equivalent). Below are all the responses I gained back (with embedded stats and charts): https://drive.google.com/file/d/1onAUJsy-M54RFjUWwyoIXnxA8y5aI578/view?usp=sharing

Which aided me in the creation of my “Something New” artefact where I adopted for a spoken poem (format) originally written by myself and my fellow collaborator on ballet, dance, emotion and feeling. The feeling when gets when watching a live ballet performance, all the way down to the individual taking part in the dance itself (as the main performer).

Reflection

For me creating a spoken word poem and recording it alongside my collaborator proved a very valuable experience. This is because it gave us a platform to express our thoughts and key feelings on this particular dance form known as Ballet. Further adding in our own emotional experience with the dance itself and our respective journeys with all etc. I wanted to bring together sound and movement in a very engrossing fashion by paying a close eye of words, imagery, symbolism and artistic expression. Whilst also incorporating relatable ballet elements (from sound and word passages) to familiarise listeners with what they are listening too. I also wanted to create a performance piece with a professional practising the subject themselves (aiding the subject matter). In order to really set the scene by creating a piece of immersive poetic dialogue from the viewpoint of two characters. One from the audience’s point of view and the other actually performing the dance piece themselves. Thus establishing an indirect connection between both character consciences, witnessing direct emotion, feeling, passion, engagement and admiration for the dance itself.

To conclude, “How do the practices of spoken word poetry affect audience engagement?” I would say that audience participation isn’t directly affected when spoken poetry is performed in front of an audience compared to being presented purely through audio channels (without a direct live response). This is because spoken word poetry is all about gaining a connection with an audience verbally. Whilst drawing on experiences, decisions and responses (to current events). Thus would say that spoken word poetry is a universal medium used for many to express their voices of individualism and identity.

Overall, reflecting on my final artefact for “Something New” I would say that my collaborators and I’s piece really speaks volumes in terms of our individual relationship with dance. Further pronounced and accentuated through our respective writing styles ad respective tones, imagery uses. If I were to do this particular project again, I would think about opting to use a different type of software (within the Adobe CC 2015 suite). As I feel that learning and using Adobe audition would help me to really refine each vocal passage and bring in more depth and clarity. Thus working in some bass, volume and also a bit more elevation to really lift the voices up so that they don’t get lost amongst the soundscape (background score). One main point of the project itself that I am most proud of includes my ability to convey deep emotion and pose through words for this particular artefact. This is because I feel this creation, in particular, is very meaningful and thought out as it involves my own emotions, feelings with the dance itself. Drawing on my collaborator’s journey with Ballet as well, as it is an activity not only close to her heart but also embedded in her as she lives for expression, pose and dedication (towards the dance itself).

References

[1] Spoken word – Wikipedia. 2017. Spoken word – Wikipedia. [ONLINE] Available at:https://en.wikipedia.org/wiki/Spoken_word. [Accessed 11 November 2017].

[2] History of Slam Poetry – Spoken Word Poetry | Power Poetry. 2017. History of Slam Poetry – Spoken Word Poetry | Power Poetry. [ONLINE] Available at: http://www.powerpoetry.org/actions/what-slam-poem. [Accessed 11 November 2017].

[3] Patricia Smith. 2017. Patricia Smith – Poet | Academy of American Poets. [ONLINE] Available at:https://www.poets.org/poetsorg/poet/patricia-smith. [Accessed 12 November 2017].

[4] Washington Post. 2017. Jill Scott’s Poetic Soul – The Washington Post. [ONLINE] Available at:https://www.washingtonpost.com/archive/lifestyle/style/2000/12/24/jill-scotts-poetic-soul/bddcd7d2-7db3-48c1-a2d2-7689a293b427/?utm_term=.6b48d65167e5. [Accessed 12 November 2017].

 

3025MAPA Research Questions (full)

3025MAPA Final Media Project: Research

 

Artefact One “Clean Eating”:

“Is it a sustainable diet plan to follow or a fad diet?”

Research links (embedded in final artefact video/in dossier)

 

Artefact 2 “The End of the World”:

“At what point does something (or a situation) become catastrophic?”

Questions to ask self:

Is your research question detailed enough?

Is there enough research for you to collate and contextualise?

Can you think of other people who have done similar work to you and can you find upcoming podcast writers that you can ask questions to?

Artefact 2 “End of the World”: Catastrophe (podcast drama)-Reflection/Process

Artefact 3 “Something New”:

How do the practices of spoken word poetry affect audience engagement? 

How do the practices of spoken word poetry affect audience engagement? 

 

 

 

 

 

 

 

Artefact 2 “End of the World”: Catastrophe (podcast drama)-Reflection/Process

3025MAPA Final Media Project: Research

Research:

 

End of the world (itunes): https://itunes.apple.com/gb/podcast/dont-worry-its-only-the-end-of-the-world/id998343887?mt=2

end of the world podcast (foreign relations): http://www.ecfr.eu/podcasts/end_of_the_world

Marshal invasion podcast

https://itunes.apple.com/gb/podcast/dont-worry-its-only-the-end-of-the-world/id998343887?mt=2

TV Show: http://www.channel4.com/programmes/the-end-of-the-ing-world

Project (analysis)/reflection

Before starting this particular project I knew I wanted to focus on the podcast process and the format as a whole. Further interested in the whole sequence of character identity, relatability the impact of voice and sound (background score, sfx etc.). As I started to bring to life my own script that I had been working on for some time, I managed to hone in on the subject matter. Further researching into the true cost of catastrophe, life-altering decisions, deceit etc. Therefore helping me create a more solid piece of work after doing research on the whole subject. I was also able to channel myself with “Catastrophy” in some shape or form through the first main character (adding to rawness and realism).

As I planned my recording sessions and those I would like to involve within this project. I made sure to stay on track with the time limit, use of copyright sounds and copyrighted material. Whilst also assessing all my material and making sure that each part was credited where necessary.

During the recording sessions, I felt that after a few takes my voice actor really took charge. This is because they brought their own flare and personality to the character itself. After I helped to prompt them with the characters back story, how they got there and what they are doing (in the situation they are in).

Upon analysing the whole project thus far, I would say that working on a podcast has definitely taught me a lot about the functionalities of making a podcast and the effectiveness of having a solid script for the respective voice actor to follow and add their own touches too. This is because the voice and sound elements within the podcasts take centre stage, therefore have to be planned, structured, layered and consistent to follow. This is not only for one’s own desired audience but also for the makers of the podcast itself as they need to understand the formalities, genre, the narrative pace in order to stay true to the key concepts of making a podcast throughout.

If I were to do this particular project again I would make the following amendments.

  • Two characters point of view(s)- 2 min duration
  • More natural foley sounds
  • Getting in touch with music tech/music students in due course as oppose nearer the end of the deadline.
  • More description (setting and place)- Time-dependent
  • Extended character profile (with more traits, personality distinctions, hobbies, prominent life events etc)- To add to audience connection and possible relatability?

I would also work on adjusting levels (within the studio) in due time as opposed to spending a little longer finding levels and sometimes increasing peak a little too high. Therefore to avoid this I would be sure to take a picture of the levels board (when everything is set and has been tested). Therefore aiding my overall time in terms of recording and preparation time. This would also mean that I would give my voice actor(s) a little more time to rehearse too and start all before recording.


 

 

Market Research

Screenshot_20171026-204804.png


Podcast Layout (rough script)

Nature of podcast: Podcast preview (official sneak peak)


Re-attach poll results here and embed extra material onto artefact video (i.e profile card) now!!

https://drive.google.com/file/d/0BxvIYFz2vxgbelRWTFV6S2hXUW8/view?usp=sharing

ANALYSE

DISCUSS PROCESS BEHIND EXTRA MATERIAL ETC

FEEDBACK NOTES (LUKE)-RE-WORD ALL ETC.

End of the world

Edit in the library or laptop plus bring up levels (voice)

Also work on research question now!!

Much louder, bass and annunciate plus edit with headphones! Test all out!

Future podcasts

Make visuals pop but don’t make it too distracting

Add profile card to video or include profile card and trigger card into appendices (plus process of script etc)

Think more about presentation

Or visual clues

Storybook idea -photo’s plus

Royalty free images (visual prompts)

EDIT WITH HEADPHONES IN

PAY CLOSE ATTENTION TO ALL

Artefact (break-down)

Disclaimer

Please note the following podcast preview drama is simply a work of fiction. Any resemblance to those living or dead is purely coincidental

Rosie: “Disappointment and life-altering outcomes (decisions?) can change all of us. In fact, statistics show that 3 in 5 of us are likely to experience some kind of disappointment at a crucial point in our lives. Which leads me to why I’m here sat in a hotel room meant for 2. A “couples retreat”, “a once in a lifetime opportunity”. The reality is I’m a jilted bride in a hotel room, alone (actually 10 mins away from my house or shall I say ‘his house’). See if you had told me this morning everything would change for me in an instance I would have laughed in your face. Now, I would have prepared myself for the worst (which isn’t even the half of it). I guess fairy-tales really don’t exist or is the reality just a cruel place similar to hell disguised in materialistic items all dressed up to entice and deliver every empty promise? Is it?…

Sounds to use: Car alarm, Rain, jazz music or hotel music (research all)

Work off of your research instead of just keeping loads of links together.

Synopsis

Catastrophe is a (mini?)podcast drama that revolves around 3/4 characters who coincidently find themselves at the same hotel, one gloomy winter night. As each character checks into the hotel, we are taken on a journey. Finding out about how they got to where they are, what disappointments they faced and how their worlds seemed to ‘End’ in one shape or another due to one decision, one encounter and one individual. However will these characters be able to move on from their own life-altering situations, and how will they react to the cold hard truth?

If you faced a life-altering decision how would you move on from it? Would you be able to re-evaluate your life for what it is or would you lose your self in pain and anguish?

Episode 1 of Catastrophe coming soon

Sounds to feature in the podcast (royalty free sounds): Car alarms, heavy rain, slow jazz music or slow whispers.  Create mini list below with all possible foley sounds you’ll be using and why? Why not research best levels to kept podcast at too (through using premiere pro)?

To keep in mind

  • How will my desired audience react to my podcast?
  • What will my desired audience look for when listening to my podcast?
  • Who is my desired audience?
  • What podcast elements am I conforming too/abiding by?
  • How will I abide by copyright laws and regulations when thinking about secondary material and quoting possible articles and secondary references (i.e included extended biography within link)
  • Finally, end on a question (give power to audience to decide final verdict on diet)
  • Go over primary sources (i.e questionnaire poll results) also add to secondary research and watch/engage with more material. Even those reading materials suggested by the lecturers themselves.
  • Keep all production paperwork in one place etc.
  • Go over all “week 3” folder notes and your own (on one note)
  • Finally, think about continuity and design elements (fluidity).

 

Alternate Disclaimer: Topics covered within the podcast series have been dealt with sensitively. Therefore have been constructed as an unbiased piece of material, bearing no resemblance to real life stories. Further meant not to harm anyone going through the issues involved in this podcast.

Extra material:

Upon putting together a profile card and a ‘trigger’ aid. I began to think about the many layers of the character I’d be exploring at hand. Further giving my listeners some aid when viewing the podcast trailer. Further releasing mini ‘easter eggs’ (such as the trigger card) to really build excitement and prolong overall engagement. Whilst also adding another layer to my overall piece by elevating it in terms of promotion, creativity, marketing and so forth. I also wanted to set the scene for one of the main characters, by including a personal artefact of theirs to provide a direct link with my audience. One filled with excitement, trust and intrigue and to why the trigger card has been provided and what it’s overall purpose is. In this case, why its central to the character and the importance of everything changing in an instant due to one situation, circumstance and even event (drawing further on my overall research question).

Clean Eating: Is it a sustainable diet plan to follow or a fad diet? (Artefact One)

3025MAPA Final Media Project: Research

 


Food Topic: Clean Eating


 

“What if a lifestyle diet you were considering/already a part of had many side effects/possible issues in the long term that you may not have realised before? It’s this area in particular that I’ll be focusing on further drawing on something being reliable or a fad? With the notion of truth or false truth being explored through valid opinions (experts and those studying food-related degrees etc. Aiding me in the overall development of main research question and also asking my listeners directly about their thoughts on the matter and why they are what they are (through an online survey also attached to final artefact).”

In terms of context and drawing on previous work, I would say that my work aims to highlight lifestyle plans and dissect them in a short period of time. Further promoting a lot of audience interaction throughout. This involves promoting weekly surveys, drawing on results and boosting engagement through live Q and A segments (possible through the use of social mediums such as Twitter for future reference). Overall adding to repeat viewings, contentment ratings and initial/overall response. Considering that I’d be offering an informational based mean podcast whereby involving the listener as an active participator through the use of all possible mediums (where needed).

To keep in mind

  • How will my desired audience react to my podcast
  • What will my desired audience look for when listening to my podcast?
  • Who is my desired audience?
  • What podcast elements am I conforming too/abiding by?
  • How will I abide by copyright laws and regulations when thinking about secondary material and quoting possible articles and secondary references (i.e included extended biography within link)
  • Why not suggest “essential reading material” to your audience
  • Finally, end on a question (give power to audience to decide final verdict on diet)
  • If time, you could incorporate your own hashtag revolving around clean eating and could see if you get responses.
  • Go over primary sources (i.e questionnaire poll results) also add to secondary research and watch/engage with more material. Even those reading materials suggested by the lecturers themselves.
  • Keep all production paperwork in one place etc.
  • Go over all “week 3” folder notes and your own (on one note)
  • Work off of feedback and incorporate all into your final artefact
  • Finally, think about continuity and design elements (fluidity)

Go over all survey results and analyse all. Further, think about touching upon all research within your podcast and think about which platforms you’ll release podcast on etc. Further going over whole assignment brief and make sure you are ticking off each objective.

Research Links (Secondary Sources):

  1. http://www.bbc.co.uk/news/uk-39576654
  2. https://www.theguardian.com/lifeandstyle/2017/aug/11/why-we-fell-for-clean-eating
  3. http://www.independent.co.uk/life-style/health-and-families/orthorexia-nervosa-obsessive-clean-eating-disorder-endangers-health-sufferers-imprisoned-nhs-a7990616.html
  4. https://www.theguardian.com/society/2016/oct/01/clean-eating-trend-dangerous-young-people-food-obsession-mental-health-experts
  5. https://www.dk.com/uk/explore/food-drink/superfoods-101-clean-eating-facts-and-tips-for-beginners/
  6. https://www.theguardian.com/lifeandstyle/2017/jan/23/bad-fad-ruby-tandoh-on-how-clean-eating-turned-toxic
  7. https://www.spectator.co.uk/2015/08/why-clean-eating-is-worse-than-just-a-silly-fad/
  8. https://www.hormonesbalance.com/articles/why-you-need-meat-in-thyroid-nutrition-and-healing/
  9. http://www.leefromamerica.com/blog/2017/2/11/why-i-re-incorporated-meat-again
  10. https://www.livestrong.com/article/284722-what-are-the-benefits-of-eating-clean/

Primary Research

‘Clean Eating’ Survey: https://www.surveymonkey.co.uk/r/SHF3SMY

Podcast Outline

Discuss ‘Clean eating’ topic (definition)

  • Clean eating phenomenon
  • Benefits of clean eating
  • In the media
  • Drawbacks of clean eating
  • Have your say?  (insert survey monkey poll and distribute around) etc.
  • Also, record mini interviews (written) with any food nutritionists and possible foodies. For example, discuss all with Naina and ask her to distribute your survey monkey poll with all her friends. Be sure to include genders on poll and age groups etc.

Podcast Script: 

Podcast Script (Clean Eating-A.T)

Logistics (Podcast)

  • Find voice generator or radio voice “Welcome to Ash Talks” or_____/royalty free sounds.
  • Think about podcast style (i.e news segment) or radio show
  • Insert radio show disclaimer
  • Create podcast logo for the show?
  • Upload on Vimeo and possibly SoundCloud alongside an accompanying research essay?

Chosen Medium: Podcast(s)

+ Research analysis


The reason I opted for a podcast based format (audio) was so that I could interact with my audience fully. Further treating the set up as an informal conversation where I’d be able to discuss a topic (which I may have trailed/had previous experience with). In this case, I chose ‘Clean eating’ simply because I was fascinated by the diet concept and wanted to collate various research notes to understand it better. In order for me to discuss it with my desired audience (of which I would filter out through my research survey). Thus this would help me to gain key insights and facts regarding those interested in clean eating to those intrigued about the diet itself.

My main research question:  Is it a sustainable diet plan to follow or a fad diet? 

*TO THINK ABOUT (ALSO WHERE PARTICULAR SECTION WILL GO): HOW DID YOU WORK WITH CHOSEN QUESTION AND MAKE SURE THAT YOU STAYED ON POINT. DID YOU EVER CHANGE FORMULATION OF QUESTION? WOULD YOU SAY THAT BY THE END OF YOUR PODCAST YOUR ‘BURNING’ QUESTION IS ANSWERED OR DODGED?

The following question really helped me to hone all my research tightly and fluidly. Further giving me space to look into different areas surrounding clean eating. For example, some areas which I looked into involved what chefs had to say about the diet plan, the importance of incorporating meat into the diet and also how the benefits have real results. Whilst researching all, I did come across some interesting facts regarding clean eating and why it is a fad. One source which proved a very interesting read has been attached below (extract only).

“It’s not entirely clear why ‘eating clean’, by avoiding gluten and certain carbohydrates, would keep people healthy. As the British Dietetic Association puts it, carbohydrates are crucial; they represent the body’s main energy supply and should make up half of each meal. They are not inherently fattening; any unneeded energy ‘will be converted into fat no matter what the source’. Those low-carb diets? Research suggests they ‘don’t seem to help people lose weight and keep it off’. But the overwhelming message from the plethora of people urging us to eat cauliflower couscous and gluten-free loaves is a simple one: carbs are bad.”-http://www.spectator.co.uk [Hardman & Prendergest]

From this research, I was able to see from the viewpoints of others (secondary sources) how ‘Clean Eating’ has divided many and also the key areas surrounding the diet which has taken many a back by claims which seem weakly research etc.

Further research:

  • Interview food nutritionists (including Naina and sis)
  • Think about creating separate poll for food nutritionists
  • Poster haul or promo (regarding clean eating)- involving reactions from nutritionists that you now (as part of research) etc.

In conclusion, from undergoing clear research surrounding ‘Clean Eating’ I have been able to create a response artefact and work off my research question (Clean Eating: Is it a sustainable diet plan to follow or a fad diet?) closely and analytically. Whilst also incorporating other elements such as trying out the diet itself, presenting my own findings and also coming to my own conclusion of my feelings towards this particular diet phenomenon.

Finished Artefact 1 (Rough Cut)

Full length: 2 Minutes

Extended version (with added reasoning)

Upon critiquing myself, I would give myself the following feedback:

What worked well:

  • Great enthusiasm and colour in voice
  • Good sound levels (not too love or too high)
  • Podcast excerpt is short and direct with the host (myself) filtering enough colour is his voice. Further making the whole show more relaxed and comfortable, alongside the presenters positive and breezy attitude and his own presenting style.

Things to remember for next time:

  • Intro integration (i.e podcast jingle)
  • Cover art for podcast show
  • If feasible: Podcast website to play audio from. With behind the scenes photos, mini fast facts (surrounding topic), integrated videos (YouTube) + more.

In terms of what I could do for next time, this ranges from creating my own signature intro to involving special guests. However, due to time constraints, I would have to think about how tight my material is and how many stats or facts I’d be including. I would also integrate more data into my show in order to make sure that discussion doesn’t feature too much here say. Thus letting audiences in on the topic and giving them a clearer sense of understanding towards it due to expert opinions and sufficient research (taken out on subject etc.)

Podcast links (adding to formulation of idea plus reflection)

INSERT LINKS HERE PLUS REFERENCE (ACADEMIC SCHOLAR BOOKS + THEORY and how all added to formulation of FINAL ARTEFACT)

Assess section (change title)

How creative was your overall artefact

What elements did you manage to incorporate what you had learned before?

How different would your artefact have been if you had chosen to work in a team? For example, recruiting another host, guests and someone who would be in charge of foley sound etc. Do you also feel that this method would have proven more successful for your podcast in giving you overall depth?

 

Conclusion

For me eating well is a central part of my own lifestyle. In terms of inspiration, my sister (who is studying nutrition) helps to keep me grounded in my food habits. She is my role model when it comes to what ingredients I cook with, what ingredients and foods work well with my body to those foods that I incorporate into my diet etc.

This particular idea developed as I began to think about my interest in clean eating. Further thinking about my own experience with it and how I’d be able to speak to people about it (after researching the diet in full, whilst incorporating all stats etc.) As for the podcast element, after recording some podcasts before I felt this medium would work best to present my findings through and also engage with my desired listeners in a clear and formative fashion. I also planned out aspects I would go into within the podcast and how all of my set objectives would be met etc.

Version 2

The reason I opted for a podcast based format (audio) was so that I could interact with my audience fully. Further treating the set up as an informal conversation where I’d be able to discuss a topic (which I may have trailed/had previous experience with). In this case, I chose ‘Clean eating’ simply because I was fascinated by the diet concept and wanted to collate various research notes to understand it better. In order for me to discuss it with my desired audience (of which I would filter out through my research survey). Thus this would help me to gain key insights and facts regarding those interested in clean eating to those intrigued about the diet itself.

My main research question:  Is it a sustainable diet plan to follow or a fad diet? 

The following question really helped me to hone in all my research tightly and fluidly. Further giving me space to look into different areas surrounding clean eating. For example, some areas which I looked into involved what chefs had to say about the diet plan, the importance of incorporating meat into the diet and also how the benefits have real results. Whilst researching all, I did come across some interesting facts regarding clean eating and why it is a fad. One source which proved a very interesting read has been attached below (extract only).

“It’s not entirely clear why ‘eating clean’, by avoiding gluten and certain carbohydrates, would keep people healthy. As the British Dietetic Association puts it, carbohydrates are crucial; they represent the body’s main energy supply and should make up half of each meal. They are not inherently fattening; any unneeded energy ‘will be converted into fat no matter what the source’. Those low-carb diets? Research suggests they ‘don’t seem to help people lose weight and keep it off’. But the overwhelming message from the plethora of people urging us to eat cauliflower couscous and gluten-free loaves is a simple one: carbs are bad.”-http://www.spectator.co.uk [Hardman & Prendergest]

From this research, I was able to see from the viewpoints of others (secondary sources) how ‘Clean Eating’ has divided many and also the key areas surrounding the diet which has taken many a back by claims which seem weakly research etc.

Weekly podcast

  • Touch on various diet plans and almost dissect one each week
  • Audience polls and surveys leading to mini competitions
  • Companion blog or vlog outlining my own experience with each diet as I try out all for a certain amount of time etc.

References

  1. Prendergast, I., Prendergast, I., Dalrymple, T., Wakefield, M., Burchill, J., Leith, P., Rifkind, H. and Hobson, T. (2017) Not Just A Fad: The Dangerous Reality Of ‘Clean Eating’ | The Spectator [online] available from <https://www.spectator.co.uk/2015/08/why-clean-eating-is-worse-than-just-a-silly-fad/&gt; [13 November 2017]