Idea Development “Food” Question: Artefact Analysis (Summer Task)

Idea Development (Food Task)-ST


Artefact (video) Analysis

Final Artefact

The Process

Part One:

Reasons for including video (part one) within final artefact (research stage):

  • Colourful visuals
  • Pure unrestricted demonstration of subjects passion
  • Showcases creativity and joy within the makings of a very personal and central dish (to the subjects own self and their family background).

Part 2:

The meaning of Food: Amita’s Story

Narration Clips (for video)/consent:

Interview feedback

  • Fluid responses with enough room for extra bits and areas to be delved into.
  • Detailed questions
  • Great responses (detailed, expressive, visual and natural)
  • The main subject was comfortable and enthusiastic in answering each question and giving feedback on the following areas:

– The importance of Food and Cultures

-How food can bring people together

-The Mis-education of food (peoples understanding of it)


What role has food played in your childhood and how do you feel it brings people together?


An Interview with a Chef

Interview Analysis

After finalising my idea, I decided to opt for an interview set up. Further including mini soundbytes and letting the interview run over in length. This was because I wanted to gain as much information from the subject, further letting them add to each question in order to make each response as authentic as possible. I also decided that I would appear in the audio clip myself, in order to act as a supportive prompt to make sure that questions stayed on tracked. Further change course of direction when needed.

Final Artefact (analysis)

As for the format itself, I wanted to put all into an extended audio package with a mini video to go alongside audio. Thus thought about attaching one of my previous videos that I created which involved the subject (which I interviewed above). Thus in this way, I would play the visual video first and then lead to the main interview. So that audiences would get a taste of the subject themselves whilst taking in all the tasty visuals, leading them to listen to the interview where they’d begin to hear about the subject’s journey with food and their views and beliefs surrounding it. Thus projecting the subjects colourful voice, alongside the beautiful videos demonstrating the subjects craft and pure unadulterated passion.


Youtube/AshPatel/LiveTDance96(Channel). (2016). Amita’s Jeera Chicken. [Online Video]. 14 August 2016. Available from: [Accessed: 28 September 2017].


Idea Development “Food” Question: Planning Process (Summer Task)

Idea Development (Food Task)-ST

Planning Stage

Media mediums:

  1. Podcast (think about doing mini food reviews, or create a short ‘story’ revolved around food.
  • Food Diaries (updates on favourite recipes, tips + tricks plus top ingredients)
  • Mini ‘food based’ drama? (plot below)

2 rival chefs from the east and the west come together to compete in a national cook-off, unknowingly realizing they use to be the best of friends.

3. Creative a unique narrative through narrative 2.0 video.

Download or use screen filming apps, google maps etc.

Narrative: 2 rival chefs from the east and the west come together to compete in a national cook-off, unknowingly realizing they use to be the best of friends.

Or narrate interaction between one of the chefs sabotaging the other ( based on a classic Brothers Grimm or equivalent tale)

2. Live photo grid (use all cooking pictures, of the past, and present) involving a feature-length (self-written) poem. Or take the ‘201 professional video’ approach with visuals on top.

3. An interview with…. (a chef)

Possibly interview mum (involve a live Q and A) or include questions which touch on her passion for cooking, childhood memories, and cooking blunders etc.

4. Politics and food?

Browse blog plus reference:

How important are childhood food memories (my story)?

“Ever since I was very young I’ve always been fascinated by the way my mum cooks. In particular, how she makes each dish her own, feeding in passion and love into each dish she makes. With an avid knowledge of taste, spice, and flavours, my mum certainly knows how to unite people with food. Not to mention keeping them smiling all the way through. Memories certainly stay with us for a long time and it’s here that I believe my encounter with food alongside my passion for cooking really stems from my mum, as she is my inspiration and role model when it comes to food. This is because by seeing her cook the way she does, I’ve always tried to emulate her thought processes and deep interest in food, which has certainly lit a fire within me to carry on with my cooking and experiment with different flavours. It’s truly a transcending experience, which certainly lifts my mood and brings me more clarity with various situations that I’d face the day. Further showing me the importance of childhood memories, and how each one can leave a lasting impression to have an immediate effect (positive over time.”

Further notes available here on Google Drive

Idea Development “Food” Question Essay (Summer Task)

Idea Development (Food Task)-ST


Research Essay

Chosen Question: “What role has food played in your childhood and how do you feel it brings people together?”

Video: What Does Food mean to you and how is ‘eating fresh’ important?


Food can hold meaning for various types of people. Whether you’re someone who has a passion for it or simply loves to enjoy various cuisines. Food certainly has the ability to transform one’s senses. It is something, which can bring those from different cultures, backgrounds, faiths and ethnicities together. It truly is universal, allowing us to experience various ingredients from particular places, indulging our taste buds in each discovery and even giving us the freedom of savouring each mouthful whether that’s abroad or even in the comfort of our own home.

As for our experiences with food, it’s those that have been embedded into our memory from a young age. For example, it may be reminiscing about our mothers cooking or even remembering our first encounter with our favourite dish, to an ingredient that we just couldn’t get to like no matter how hard we pushed ourselves to like it. It’s really here that we begin our food journey, by carving childhood memories with it and growing our palette from their own. Further remembering particular places and even people that we may have had the food with or even found the food (within that place). Thus showing to us the power of memory and food, alongside our distinctive taste buds remembering and cherishing each encounter over and over again.

Touching on childhood memories felt vital, in order for me to understand this vast connection with food. Further relying on visuals and sounds to highlight the subject matter. Whilst also opting for direct narration, leading the visuals along and making them more three-dimensional. Whilst the use of free-flowing narration helps the overall story unfold, letting the audience in on the subject itself and coming to terms with the overall relationship that food can carry alongside childhood memories, and how impactful they can be.

Interview Extracts

My first childhood memory of food was when I tried Fish and Chips for the first time, I remember really liking the fish as I kept pointing to it, but also enjoying the chips equally. – Anonymous

One of my favourite childhood dishes would be ribs, as I loved the succulent sauce and the tenderness of the meat.- Sam R.

For me, I loved petits filous yoghurts as they made me really happy. My favourite flavour was strawberry.- Amar

I remember staying in my seat even after I had finished eating, as I would always want to try what my parents would be eating.- Me


Upon reading the following blogs (attached below) I managed to gain a greater understanding regarding the full relationship between food and childhood memories. Further exploring people’s own experiences with it and some interesting facts regarding the psychology behind all. My research (whilst using blogs) has also shown me how food can leave a lasting impression on an individual’s mind, whilst helping them cope with various situations and events and also shaping the way they cook themselves. Thus ranging from the ingredients they use to what recipes they end up cooking for either themselves or their family etc.

Attached here:

  1.      [1]
  3.  [3]

As for the narrative, the below links aided my understanding in visualising the narrative of my own video in different forms. Further allowing me to explore the importance of changing up narratives and also relying on different mediums to convey the messages of the story itself.

According to newscientist (link attached above) narratives, 2.0 have emerged in recent years. Considering that narrative structures are no longer to linear heroes and villains. They are instead focused on the actual medium the media artefact is conveyed in. Examining digital structures shows us different types of narratives, for example, storytelling 2.0, online role-playing games amongst other forms. Taking into account my own artefact, within the planning process web 2.0 narratives interested me.  As I originally thought about exploring a story between two chefs and understanding their relationship amongst food, competition and trust. Thus would have opted for a form of virtual;l storytelling to convey my message across, also using twitter, facebook and possibly Instagram to bring each character and situation to life in a very relatable and uni-formed way.

Looking at the interactive magazine website ‘’ aided my understanding with visual prompts, visual aids and also sound bytes. Further showing me how mini-interviews with additional photos and sound capsules can help capsulate a subject matter in a more innovative way by providing a more hands-on experience between the viewer and the sources/media samples at large etc. Therefore promoting audience engagement, participation and also prolonging audience interest by making them click, reveal, listen and react to each ‘activity’ whether that be an interactive documentary, interview or even a collection of audio recordings etc.

Nowness has also created a platform for up and coming emerging artists and even collaborators to gain a place on their site by featuring their own work on Further encouraging audience participation, audience contentment and much more. Thus giving vital people their creative voices in projecting their work to the masses in a very innovative and creative way, unlike a route which may be quite conventional etc.

‘Eating Fresh’ (one of the subjects explored within my artefact)

Eating is not only very beneficial but it’s extremely cost-effective. Within my main artefact, I wanted to explore this notion of ‘eating fresh’ by gaining a professional view on the matter. In this case, my own mother who has a lot of experience with cooking, citing it as one of her main passions and taking part in assessed cookery courses (receiving full merit). The following link aided my understanding of ‘eating fresh’, involving the following ‘key takeaways’ received from the article cited below. This includes:

  1. Purchasing and eating freshly-grown fruits and vegetables is the best way to ensure no preservatives, chemicals, or dyes have been added to your food.
  2.  Produce actually loses its nutritional value over time, so the quicker it’s eaten, the more nutrients that can be gained from it.
  3. It tastes better! [7]



To conclude, my main artefact touches on my mum’s own experience with food alongside her childhood memories. Using my mum as the main subject, stemming from your deep passion for cooking and her love for it. Further boosted by her journey with food, being inspired by her own mother and cooking family meals for those close to her. Further bringing everyone together with fresh flavours, ingredients, smells and original recipes. Whether that be from people that my mum has made connections with or met whilst travelling abroad with her sister, friends and others. For me, she is the epitome of happiness with her joy of cooking flowing through her, as it’s second nature for her to cook and make the simplest of dishes/ingredients into something wonderful.


[1] New Covent Garden Market. 2017. New Covent Garden Market. [ONLINE] Available at: [Accessed 02 October 2017].
[2] Online Editor. 2017. ‘I’m Passionate About Food and Cooking’ | THISDAYLIVE. [ONLINE] Available at: [Accessed 02 October 2017].
[3] Savour Magazine. 2017. Passionate about provenance | Savour Magazine. [ONLINE] Available at: [Accessed 02 October 2017].
[4] thepassionatecook. 2017. thepassionatecook. [ONLINE] Available at: [Accessed 02 October 2017].
[5] CultureLab: Storytelling 2.0: When new narratives meet old brains. 2017. CultureLab: Storytelling 2.0: When new narratives meet old brains. [ONLINE] Available at: [Accessed 02 October 2017].
[6] Fast Company. 2017. Story 2.0: The Surprising Thing About The Next Wave Of Narrative – The future of business. [ONLINE] Available
[7] 2017. No page title. [ONLINE] Available at: [Accessed 02 October 2017].